EDUCATION

B.A. Professional and Technical Writing / Creative Writing

Saginaw Valley State University

2009-2013

Statement of Accomplishment, Introduction to Human-Centered Design

+Acumen

License 4245-1697521

SKILLS

Research

User Interviews, Surveys, Competitive Analysis, Card Sorting, Usability Testing, A/B Testing, Heuristic Evaluation, Web Analytics

Design

Content Design, Copy Writing, Microcopy, Information Architecture, Wireframing, Interaction Design, Taxonomy Development, Structured Content

Tools

Adobe CC (InDesign, Photoshop), Axure RP, Google Analytics, HubSpot, Microsoft Office Suite, Sketch


 

EXPERIENCE

UX Writer / Content Strategist

General Motors | June 2018 - Present

  • Lead point of contact and subject matter expert for UX writing at GM

  • Develops content strategy for Chevy, GMC, Buick, Cadillac, and OnStar

  • Writes on-strategy, proofread copy for in-vehicle, web, and mobile apps

  • Collaborates with Product Designers / UX Researchers to research, concept, and develop innovative user experiences

  • Provides in-vehicle / web & mobile tone of voice and best practices to the User Experience and Customer Experience teams

Technical Writer II - UX Localization

General Motors | Jan 2015 - June 2018

  • Localization design lead for Product and Visual Designers, internationalizing user interfaces and experiences for global markets

  • Wrote explanatory copy for 100k+ text strings across 40 infotainment systems to guide translators, resulting in a 30% increase in translation quality

  • Led the development of GM’s global tone of voice and language style guides to ensure translation quality and consistency

  • Authored two UX specifications defining infotainment global language and font requirements

Content Writer / Inbound Marketer

Moon Marketing | Aug 2014 - Feb 2015

  • Wrote blog posts to provide educational, helpful, industry-related content for clients’ target audience

  • Optimized content with keywords and SEO to increase web traffic from search engines

  • Developed and implemented email marketing campaigns for clients

  • Promoted blog posts on social media, increasing their web traffic and click-through rates

Marketing Writer

SVSU - Department of Rhetoric and Professional Writing | Jan 2013 - May 2013

  • Recruited culturally diverse groups of 30+ incoming students through distribution of print documentation

  • Planned, developed, and managed content of print documentation to promote the department

  • Standardized format and design of documentation, establishing brand recognition and department marketability

  • Wrote content for and designed brochures, fact sheets, and conceptualized possible department logos

Writing Intern

SVSU - University Communications | Sep 2012 - Dec 2012

  • Wrote, edited, researched, and revised department articles and journalistic content

  • Coordinated and collaborated with colleagues to create a marketing campaign for the university’s Facebook page

  • Honed personal journalism background by conducting three interviews with diverse groups of University constituents

  • Received information on the accomplishments of the University’s faculty and wrote into in-house publication format

Documentation Specialist

SVSU - Information Technology Services | Jan 2011 - Aug 2011

  • Documented digital usability for the purpose of departmental success and information acquisition

  • Updated of faulty and out-of-date instruction sets, system process maps, and history logs

  • Reviewed colleagues' tutorial videos to ensure accuracy and clarity for the best possible user experience